The Differences in the Competitive Advantages of Construction Firms in Hanoi

Competitive advantages are factors that help a firm stand out from other firms operating in the same industry. When firms possess this advantage, they can gain a strong foothold in the hearts of consumers, which helps them operate more profitably. In addition, firms can maintain their foothold and position, exist for a long time in the market as well as in the hearts of consumers, and help firms stand out from their competitors. This study was conducted with the aim of assessing the competitive advantages of construction firms in Hanoi through survey results. The survey subjects are employees of construction firms in Hanoi. We use both qualitative and quantitative research methods. Quantitative research methods were carried out with SPSS software, including independent T tests and ANOVA. Research results show that there is no difference in assessing the competitive advantages of construction firms in Hanoi between different subjects in terms of gender, job position, or work experience. Based on this result, the study proposes some recommendations for construction firms and employees.