Sales Staff Performance in Commercial Banks in Hanoi

Apart from management outcomes, individual performance and the analysis of the functioning of the staff are also key. A supremely self-functioning individual not only boosts the firm's performance but also reduces the risks of employee retrenchment (Ambrose et al., 2008) [1] and self-fulfillment (Tsai & Huang, 2008) [16]. Employee performance is one of the topics that receives a lot of attention from researchers, managers, and employees. With the goal of evaluating, measuring, and analyzing the sales staff's performance in the banking industry, the study surveyed 300 sales staff who were working at five commercial banks in Hanoi during the year 2022. The content of sales staff performance in commercial banks in Hanoi is divided into five core observed variables inherited from previous research results and expert opinions. Besides qualitative research methods, quantitative research methods with the support of SPSS software are also used by the authors. The results show that the sales staff's performance in commercial banks in Hanoi is rated at a good level. There are no differences in the performance of different sales staff in commercial banks in terms of gender. There are differences in the performance of different sales staff in commercial banks in terms of age. The study proposes some solutions to improve the sales staff's performance at commercial banks in Hanoi.