E ISSN: 2583-049X
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International Journal of Advanced Multidisciplinary Research and Studies

Volume 3, Issue 3, 2023

Domestic Tourists’ Motivations and Revisit Intention to Okomu National Park, Benin City, Edo State Nigeria



Author(s): Gladys Imoagene, Waheed-Bello Zainab AO, Anet Aisha Momoh, Juliana Anamiyen Aliu

Abstract:

One of the tourist industry's fastest-growing segments is ecotourism, and ecotourism sites in particular have gained importance as travel destinations due to their effectiveness in promoting environmental conservation, education, recreation, and job creation. This study looks at the reasons why domestic visitors choose to visit Okomu National Park, Edo State, and how much these reasons affect their satisfaction and intention to return. A convenient sampling technique and a self-administered questionnaire were used to collect data from 266 participants. Utilising both descriptive and inferential statistics, the gathered data was examined. The findings show that the motivational dimensions of "culture, adventure, and relaxation were considered significant determinants of satisfaction of tourists to eco-destinations. While the motivational "destination attraction", relaxation," and "adventure" dimensions were considered significant determinants of tourists intent to revisit the National park, it is recommended that park managers create activities different from the visitors’ daily routine and focus on the motive of destination attributes, considering those related to destination attractions. In order to ensure tourists satisfaction as well as encourage repeat visits.


Keywords: Motivations, Tourists', Revisit Intention, Satisfaction, Okomu National Park

Pages: 455-462

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