International Journal of Advanced Multidisciplinary Research and Studies
Volume 3, Issue 2, 2023
Participation of IT components in marketing information system of Vietnamese enterprises
Author(s): Tran Huu Ai
Abstract:
Currently we are living in the age of information. A large amount of information is being generated every moment. The purpose of this essay is to analyze and show the trend of information and communication technology development and its impact on the boom of marketing. From there, some strategies for applying information and communication technology in marketing of businesses in the present and in the future are outlined.
Keywords: IT (Information Technology), IT Components, Marketing Information System
Pages: 145-154
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