E ISSN: 2583-049X

International Journal of Advanced Multidisciplinary Research and Studies

Volume 3, Issue 2, 2023

The Impacts of Rewards and Intrinsic Motivation on Insurance Agent's Performance: A Study for Life Insurance Companies in Vietnam

Author(s): Thi Huong Mai, Duc Tai Do, Thi Mai Mai


This study's purpose is to evaluate and investigate aspects of the motivations and their impact on life insurance agent performance in the current times. The study was conducted in life insurance companies in Vietnam through online questionnaires. The data collected from the study were processed using PLS-SEM analysis software. The results of the study suggested that the two examined factors, which are reward and intrinsic motivation, have a significantly positive effect on employee performance. In which, intrinsic motivation has a stronger influence. The study also provides a new approach to design a reward system and motivation maintenance method for current insurance businesses.

Keywords: Rewards, Motivations, Agent's Performance, Life Insurance, Vietnam

Pages: 1101-1106

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