E ISSN: 2583-049X

International Journal of Advanced Multidisciplinary Research and Studies

Volume 3, Issue 2, 2023

VinFast’s International Marketing Strategy in a Global Market

Author(s): Phan Thi Chieu My, Huynh Thi Chau Ai, Nguyen Thi Le Hoa


VinFast is an established Vietnamese automobile manufacturer in 2017. VinFast's mission is to become the leading automobile manufacturer in Southeast Asia and build a world-class Vietnamese brand, thus creating a new hope for the Vietnamese auto industry. Thus, not only is VinFast determined to fulfill its goal of producing cars in the Vietnamese market, but VinFast is also making great strides to realize its ambition to export Vietnamese cars abroad.

Keywords: Vinfast, Marketing Strategy, International, Developing, Viet Nam, Creativity

Pages: 467-476

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