E ISSN: 2583-049X

International Journal of Advanced Multidisciplinary Research and Studies

Volume 3, Issue 2, 2023

Promotion Policy Comparison for FamilyMart and Circle K in Vietnam

Author(s): Huynh Thi Chau Ai, Nguyen Thi Le Hoa, Phan Thi Chieu My


Vietnam is a successful development story. That proves that the current economy also leaves important imprints. Thereby, forming many market business models, especially retail models at convenience stores to attract young people to spend money. FamilyMart is considered a familiar name when it comes to convenience store chains, besides Circle K is also a chain of stores that has proven its influence with other competitors in the Vietnamese market. Comparative analysis of the promotion policies of these two businesses is also the success that the businesses that have been and are trying to start a business following this business model have achieved.

Keywords: Promotion Policy, Convenience Store, Familymart, Circle K, Vietnam

Pages: 455-466

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