Comparative analysis of promotion strategies of Samsung and Huawei in Vietnam

This article provides a basic understanding of the concept of promotion and related policy issues and the effectiveness of enterprises' promotion strategies through the study and comparison of two companies. The company occupies the leading smartphone market share in the world. The analysis results show that building a marketing strategy, more specifically promotion, will help businesses expand market share quickly, which is one of the effective measures to help businesses increase sales as well. as profit. Finally, the article proposes some recommendations and solutions for startups or small and medium enterprises in Vietnam to refer to in building their promotion strategy to achieve the highest efficiency.