E ISSN: 2583-049X

International Journal of Advanced Multidisciplinary Research and Studies

Volume 3, Issue 1, 2023

Analyzing and comparing distribution policies of Samsung and Huawei in Vietnam

Author(s): Tran Minh Thuong


This article provides a basic understanding of the concept of distribution and issues related to distribution policy and the effectiveness of distribution strategies of enterprises through research and comparison. compare the distribution policies of two enterprises that dominate the world's leading smartphone market share. The analysis results show that building a marketing strategy, more specifically, a reasonable and effective distribution policy of the business will help businesses expand market share quickly, which is one of the measures. effectively help businesses increase sales as well as profits. Finally, the article proposes some recommendations and solutions for startups or small and medium-sized enterprises in Vietnam to refer to in formulating their distribution policy to achieve the highest efficiency.

Keywords: Marketing, Activities Marketing Activities, Marketing Mix Strategy, Distribution, Channels Distribution, Distribution Policy, Huawei, Samsung, Vietnam

Pages: 240-248

Download Full Article: Click Here