E ISSN: 2583-049X

International Journal of Advanced Multidisciplinary Research and Studies

Volume 3, Issue 1, 2023

Analyzing and comparing the price policy of Samsung and Huawei in Viet Nam

Author(s): Mai Trung Kien


Vietnam is a market targeted by many big phone companies with a rapidly increasing rate of switching to smartphone use. Based on Vietnam's young, tech-savvy population, and the rapid growth of the Internet and mobile phones, the sales growth momentum of smartphones is sure to continue strongly in the coming time. In the Vietnamese market, the number of smartphone users for the first time increased sharply because brand-name phone companies continuously launched low-cost smartphones. The high-end market is over, the battle for low-priced smartphones, new features, leading the trend in Vietnam is Samsung and Huawei. We study to compare the success of two giants Samsung and Huawei. built on the basis of pricing policy on Android smartphone products in Vietnam market.

Keywords: Marketing, Marketing Activities, Marketing Mix, Strategy, Pricing Policy, Huawei, Samsung, Vietnam

Pages: 161-168

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