International Journal of Advanced Multidisciplinary Research and Studies
Volume 3, Issue 1, 2023
Customer satisfaction with services quality of Domestic Independent Auditing Firms in Hanoi
Author(s): Hong Thi Xuan Nguyen
Abstract:
Evaluation of satisfaction of customers with services quality of domestic independent auditing firms in Hanoi was conducted based on theoretical background, results of research studies in the world and domestic, and opinions of the experts. Both qualitative and quantitative methodologies were employed. Questionnaires were designed with a 5 - points Likert scale. By using several statistical analytical tools, i.e., descriptive statistics, Cronbach’s Alpha analysis, and Independent T-test, the study has identified and measured five (5) attributes of satisfaction of customers with services quality of domestic independent auditing firms in Hanoi, Vietnam that have great effects on employees (or in this case study, auditors). There is not, statistically, significant difference in the level of satisfaction of customers with services quality of domestic independent auditing firms in Hanoi from these different genders. Based on the findings, some recommendations are given for domestic independent auditing firms to improve satisfaction of customers.
Keywords: Satisfaction, Customers, Services Quality, Domestic Independent Auditing Firms
Pages: 104-108
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