Comparative Study of Digital Platform Integration for Improving Agricultural Market Access and Value Chain Efficiency

The rapid digital transformation of the agricultural sector has revolutionized how producers, traders, and consumers interact within the value chain. This review examines the comparative effectiveness of digital platform integration in enhancing agricultural market access and improving value chain efficiency across different regions and technological frameworks. The study explores e-commerce platforms, mobile-based marketplaces, blockchain-enabled traceability systems, and data-driven decision support tools that collectively optimize logistics, pricing, and stakeholder coordination. By analyzing case studies from developing and developed economies, the paper highlights the varying impacts of digital integration on smallholder farmers’ inclusion, transaction transparency, and post-harvest loss reduction. Furthermore, it evaluates the policy and infrastructural challenges hindering seamless digital adoption, including digital literacy gaps, connectivity issues, and governance limitations. The findings emphasize that effective platform integration fosters equitable market participation, reduces intermediaries, and promotes sustainable agricultural value chains. The review concludes with strategic recommendations for policymakers, agri-tech developers, and supply chain actors to harness digital ecosystems for inclusive agricultural growth and resilience.