Investor Relations as a Strategic Lever for Market Value Creation in Global Multinationals

Investor relations (IR) have evolved beyond a compliance function to become a strategic lever for enhancing market value creation in global multinationals. By integrating transparent communication, financial disclosure, and strategic stakeholder engagement, IR plays a critical role in shaping corporate reputation, investor confidence, and long-term shareholder value. This review explores how multinational corporations deploy investor relations practices to navigate complex capital markets, regulatory landscapes, and cultural differences across jurisdictions. It examines the role of IR in aligning corporate strategy with investor expectations, mitigating information asymmetry, and strengthening market competitiveness. Furthermore, the study highlights the interplay between technological innovations, such as digital platforms and AI-driven analytics, and investor relations in fostering trust and optimizing capital flows. The findings emphasize that effective investor relations not only enhance financial performance but also contribute to sustainable growth, making it a cornerstone of market value creation in the global economy.