Market Repositioning Strategies Through Business Intelligence and Advanced Analytics for Competitive Advantage in Telecoms

In the contemporary telecommunications landscape, characterized by intense competition, rapidly evolving technologies, and shifting consumer expectations, market repositioning has become a critical strategic imperative. Business intelligence (BI) and advanced analytics provide telecom operators with the tools to analyze complex data, derive actionable insights, and execute informed decisions that enhance competitive positioning. This study examines the role of BI and analytics in shaping market repositioning strategies that optimize customer engagement, improve operational efficiency, and drive sustainable growth. By leveraging data from customer relationship management systems, network operations, billing platforms, and digital touchpoints, telecom operators can identify emerging market trends, segment customers effectively, and anticipate behavioral shifts. Such insights enable the development of targeted marketing campaigns, personalized service offerings, and dynamic pricing strategies that align with evolving consumer needs. The integration of predictive and prescriptive analytics allows operators to forecast market developments, model strategic scenarios, and evaluate the potential impact of various repositioning initiatives before implementation. Advanced analytics also facilitate real-time monitoring of campaign performance, enabling iterative adjustments and continuous improvement of strategic interventions. Key performance indicators, such as customer acquisition, retention, churn rates, average revenue per user, and engagement metrics, serve as benchmarks for measuring the success of repositioning efforts and informing decision-making. Strategically, the application of BI and advanced analytics supports proactive rather than reactive market positioning, allowing telecom operators to differentiate their service offerings, enhance customer satisfaction, and sustain long-term competitive advantage. By combining robust data infrastructure, sophisticated analytical models, and evidence-based insights, telecom firms can effectively navigate competitive pressures, optimize resource allocation, and implement market repositioning strategies that reinforce brand equity, drive revenue growth, and strengthen customer loyalty. This study underscores the transformative potential of BI and analytics as enablers of strategic agility and market leadership in the telecom sector.