Standardization and customization in international business

In the era of international integration, international business plays an indispensable role for each country. A developed economy will be a solid foundation for a nation to integrate into the world. The trade and exchange of goods between countries is a bridge to implement the standardization and customization process. Standardization and customization are an inevitable and growing trend. Their inevitability is firstly expressed in economic necessity. Standardization and customization are strongly impacting the political and economic sectors. However, it can also create challenges and opportunities for countries and complicate the employment gap between rich and poor. In addition, when we immerse ourselves in international business, it will create conditions for each country to find itself a suitable position in the international order, helping to enhance its prestige and international position as well as the ability to maintain its position. maintain security, peace and stability to develop.