Customer satisfaction at Agribank: Strategy and policy for maintaining

In fact, dominating the market segment in the current period of fierce competition becomes more and more interesting when more and more foreign banks are operating in Vietnam (not to mention foreign banks). Foreigners who have headquarters in our country are gradually expanding the scale of operations to many customers). Therefore, if domestic banks lose customers' trust, they will lose their competitive position in the domestic market. In other words, banks need to understand who their customers are, what they think, what they need, how they feel, what to do to make them feel the most satisfied. On the basis of theory and research model on customer satisfaction for service quality at Agribank in recent years, the essay proposes a number of solutions to exploit and develop in order to maintain customer satisfaction. customers for service quality at Agribank.