E ISSN: 2583-049X
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International Journal of Advanced Multidisciplinary Research and Studies

Volume 2, Issue 5, 2022

Analysis of brand building and development process of BenhThanhTourist in Vietnam



Author(s): Tran Huu Ai, Dinh Nguyet Bich, Nguyen Anh Phuc, Nguyen Le Vuong Ngoc

Abstract:

Building and developing a product or business brand is essential today. In order to clearly mark the position and position the brand at an optimal level, many businesses have built their own separate personal brands, such as BenThanh Tourist, which is analyzed by the group below. First, we will go through the introduction to better understand the topic chosen by the team as well as the goals, structure, layout, object of scope and above all, the main business of Ben Thanh Service Joint Stock Company. From the selected theoretical bases with brief information about the business, we begin to apply methods to conduct research on the current situation to give the most accurate results through the research process. Finally, in order to understand the whole topic, we will conduct a summary and summary and then give general recommendations.


Keywords: BenhThanh Tourist, Brand Building, Brand Development

Pages: 585-592

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