International Journal of Advanced Multidisciplinary Research and Studies
Volume 2, Issue 5, 2022
Analysis of brand building and development process of SaigonTourist in Vietnam
Author(s): Tran Huu Ai, Dinh Nguyet Bich, Nguyen Anh Phuc, Nguyen Le Vuong Ngoc
Abstract:
This article will show how the brand of an enterprise dealing in a service industry such as tourism compared with traditional products and services in other industries is also impacted by Covid-19.
Keywords: Brand Management, SaigonTourist, Vietnam
Pages: 485-493
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