E ISSN: 2583-049X
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International Journal of Advanced Multidisciplinary Research and Studies

Volume 2, Issue 5, 2022

Analysis of brand building and development process of HanoiTourist in Vietnam



Author(s): Tran Huu Ai, Dinh Nguyet Bich, Nguyen Anh Phuc, Nguyen Le Vuong Ngoc

Abstract:

This article will show how the brand of an enterprise dealing in a service industry such as tourism compared with traditional products and services in other industries is also impacted by Covid-19.


Keywords: Brand Management, HanoiTourist, Vietnam

Pages: 466-484

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