International Journal of Advanced Multidisciplinary Research and Studies
Volume 2, Issue 5, 2022
VinaTaba brand management process in Vietnam
Author(s): Tran Huu Ai, Dinh Nguyet Bich, Nguyen Anh Phuc, Nguyen Le Vuong Ngoc
Abstract:
This article based on a story of biggest tobacco company in Vietnam will show how the brand of an enterprise dealing in a controversial product line regarding community and social benefits such as cigarettes compared with traditional product lines in this market.
Keywords: Brand Management, Vinataba, Vietnam
Pages: 458-465
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