The application of big data in the financing model of small and medium-sized enterprises

Big data technology is another information revolution after the cloud computing. Since the big data era is coming, a series of effective information has gotten a high efficiency application by the enterprise. Small and medium-sized enterprises are important force to promote China's economic development, science and technology innovation, safeguard social stability harmonious and increase employment opportunities, their status in the comprehensive development of our country has been widely recognized. However, although in an important position in China's economic development, small and medium-sized enterprises face huge obstacles in financing. Solve the problem of financing difficulties of small and medium-sized enterprises is not only the need of healthy development of the enterprise itself, but can also promote the development of economy more sustainable in our country. This paper argues that big data in the application of small and medium-sized enterprises financing is effective and feasible. In considering the difficulties of small and medium-sized enterprises financing and the defects of the traditional financing ways, we put forward the new model of financing of small and medium-sized enterprises on the basis of large data technology to promote the financing and development of small and medium-sized enterprises.