International Journal of Advanced Multidisciplinary Research and Studies
Volume 2, Issue 4, 2022
Analysis of distribution channel management strategy of real estate group VinGroup
Author(s): Nguyen Thi Thuy Van
This article analyzes the distribution channel management strategy in the real estate sector of VinGroup. The article goes into practice and presents successful distribution policies and strategies in the real estate sector, from which other corporations can copy, learn, expand and innovate to get similar successes in sales and distribution of its product lines to customers.
Keywords: Distribution Channel Management, Real Estate, VinGroup
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