E ISSN: 2583-049X
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International Journal of Advanced Multidisciplinary Research and Studies

Volume 2, Issue 4, 2022

Compare the internal environment of real estate group Hung Thinh and Ecopark using the IFE matrix



Author(s): Ho Quoc Duc, Nguyen Hoang Tien

Abstract:

The real estate market is one of the markets with an important position and role in Vietnam's economy, having a direct relationship with the financial and monetary markets, the construction market, the material market. construction, labor market. Therefore, real estate is not only a great asset of the country but also a great asset of every organization, household and individual, especially real estate companies. good product. With this potential market, there are many real estate businesses or real estate companies born, creating an exciting real estate market but equally fierce competition, namely two businesses. Famous real estate companies today are Hung Thinh Corporation and Ecopark. When it comes to the competitiveness of real estate companies, it is necessary to mention the internal environment of the business, so real estate businesses use the IFE matrix to analyze their own competitiveness. and opponents. From there, businesses will come up with solutions to strengthen the internal environment to improve the competitiveness of real estate businesses.


Keywords: Internal Environment, Real Estate, Real Estate, Vietnam, IFE matrix

Pages: 251-258

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