International Journal of Advanced Multidisciplinary Research and Studies
Volume 2, Issue 4, 2022
Business analysis for the Ecopark real estate group using the McKinsey matrix
Author(s): Luong Quy Ngoc, Nguyen Hoang Tien
Abstract:
This article presents a complete business analysis for the Ecopark, one of the most important real estate groups in Vietnam. McKinsey matrix is applied to draw interesting conclusions for business managers at multiple level of this business group.
Keywords: Ecopark, McKinsey Matrix, Real Estate, Business Analysis
Pages: 241-250
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