E ISSN: 2583-049X
logo

International Journal of Advanced Multidisciplinary Research and Studies

Volume 2, Issue 4, 2022

Analysis of process of brand building for real estate market in Da Nang



Author(s): Nguyen Duy Phuong, Nguyen Hoang Tien

Abstract:

In the era of industrialization, modernization taking place like today, the success and development of all industries also entails the progress and dramatic changes with special regards to service industries around the world. Since then, people's quality of life has also increased not only physically but also mentally. In particular, an issue of most concern is the improved quality of housing or the development of branded real estate projects. Over the past 10 years, the number of global luxury real estate projects has increased by more than 170% compared to a stable average rate. It can be said that this is an amazing growth rate compared to the rest of real estate segments of the market. Vietnam’s market has attracted a lot of high-end brands in recent years. With high annual GDP growth, becoming a promising market worldwide, specifically, Vietnam has had Branded Residence projects to raise the country's position on the world map such as Grand Maria Saigon, The Grand Hanoi. Understanding and recognizing the outstanding development of the branded real estate market in the country in general and in key provinces and cities in particular, we are focusing on "Analysis of the process of branding real estate brand in Da Nang market” with the desire to learn more basic and practical knowledge in order to apply and orientate towards the future in the most accurate way.


Keywords: Brand Building, Real Estate, Da Nang

Pages: 116-124

Download Full Article: Click Here