International Journal of Advanced Multidisciplinary Research and Studies
Volume 1, Issue 3, 2021
Hung Hau business analysis using CPM matrix: A case of Hung Hau Corporation in Vietnam
Author(s): Boleslaw Rafal Kuc, Hoang Tien Nguyen, Leo Paul Dana
Vietnam's economy is currently an open economy. Vietnam is actively joining world economic organizations such as WTO, AFTA, etc. Therefore, every business operating in the economy must comply with regulations market law, competition law. In order to gain a competitive advantage, enterprises must know how to maximize their advantages and consider in every decision to achieve the highest efficiency. The article examines the business operation and strategy of Hung Hau holding using CPM matrix as an analytical tool.
Keywords: Corporate Strategy, Matrix, Strategic Analysis, Business Environment
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