E ISSN: 2583-049X

International Journal of Advanced Multidisciplinary Research and Studies

Volume 1, Issue 3, 2021

Hung Hau Corporation’s strategic analysis using Hoffer matrix

Author(s): Kazimierz Wackowski, Hoang Tien Nguyen, Boleslaw Rafal Kuc


Vietnam's economy is currently an open economy. Vietnam is actively joining world economic organizations such as WTO, AFTA, etc. Therefore, every business operating in the economy must comply with market and competition law and regulations. In order to gain a competitive advantage, enterprises must know how to maximize their advantages and consider in every decision to achieve the highest efficiency. The article examines the business operation and strategy of Hung Hau holding using Hofer matrix as an analytical tool.

Keywords: Corporate Strategy, Matrix, Strategic Analysis, Business Environment

Pages: 10-14

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