International Journal of Advanced Multidisciplinary Research and Studies
Volume 1, Issue 3, 2021
Hung Hau Corporate business strategy: An analysis supported by SWOT matrix
Author(s): Krzysztof Santarek, Hoang Tien Nguyen, Boleslaw Rafal Kuc
In the current globalization context, opening up, economic and cultural exchanges with other countries is inevitable and risks in the market for businesses are not small. Therefore, SWOT analysis will help businesses "weigh - measure - count" correctly before deciding to enter the international market. Because the SWOT analysis model is a subjective assessment of data arranged in a logical order that is easy to understand, present, discuss and make decisions, it can be used in any process of decision making, being a very useful tool for understanding it in any situation for any business organization such as Hung Hau holding.
Keywords: Corporate Strategy, Matrix, Strategic Analysis, Business Environment
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