E ISSN: 2583-049X

International Journal of Advanced Multidisciplinary Research and Studies

Volume 1, Issue 2, 2021

Hung Hau corporate business strategy: An analysis using McKinsey matrix

Author(s): Boleslaw Rafal Kuc, Hoang Tien Nguyen, Krzysztof Santarek


To become one of the strongly developed corporations in Vietnam, integrate into the region and approach international standards, Hung Hau Group needs to focus on finding strategies and solutions to improve operational efficiency for its business units. For companies, finding a strategy and direction for the entire group and each industry is extremely necessary and important because not only creating a suitable strategy but also finding a way to save costs for the corporation, products and services development. This article comes with a help to its corporate business strategy assessment using McKinsey matrix as an analytical tool.

Keywords: Corporate Strategy, Matrix, Strategic Analysis, Business Environment

Pages: 34-39

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