International Journal of Advanced Multidisciplinary Research and Studies
Volume 3, Issue 3, 2023
The Study of Strategic Management and its Effect on Digital Marketing in Selected Fast-Food Chains of Kawit
Author(s): Lazaro Bryan Louis G, Merin Elijah Samuel O, Villacarlos Dexty Diamond, Elejorde Jastine J
Digital marketing is a promotional factor that uses electronic systems and gadgets for advertising what they are selling to the specific client understanding the most suitable location that can be accessed affordably. Strategic management is the control of the property of an association to accomplish the company's targets. The researchers assessed the managers and employees in the selected Fast-food chains with their experiences in Strategic management and digital marketing. Furthermore, through assessment, they also identified the employee's and managers' strategic management and digital marketing levels. The researchers used the survey and interview to thirty (30) respondents for the quantitative phase and ten (10) for the qualitative in selected Fast-food chains. They used convenience sampling to collect and analyze data.
Keywords: Strategic Management, Digital Marketing, Fast-Food Chains, Kawit
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