International Journal of Advanced Multidisciplinary Research and Studies
Volume 3, Issue 3, 2023
Noveleta Small Business Entrepreneurs on Making Marketing Plans for Monopolistic Competition and Their Perceived Business Performance: A Sequential Exploratory Study
Author(s): Lazaro Bryan Louis G, Torres Mica Lawrence, Valerio Jessa Marie L, Santarin Generoso, Cachuela Joy
The presented study, titled Noveleta Small Business Entrepreneurs on Making a Marketing Plan for Monopolistic Competition and Their Perceived Business Performance: A Sequential- Exploratory Study, analyzed and provided knowledge about the lived experiences of small business entrepreneurs on making a marketing plan for monopolistic competition and explored its effect and relation to their perceived business performance. In addition, this Study was analyzed to provide an understanding of the relations between the two variables. A sequential-exploratory mixed-method research design is used in this study, where qualitative data is collected and analyzed first, followed by quantitative data based on the qualitative results. This research design is applied in this Study to explore the research problem, give a deep discussion, and correlate the two variables based on the experience of small business entrepreneurs. Ten (10) interviewees served as participants for the qualitative part, and fifty (50) served as participants for the quantitative part. The respondents are selected using Accidental/ Convenience sampling, a non-probability sampling technique. Researchers demonstrated the findings of this study that the chosen small business entrepreneurs in Noveleta, Cavite make good marketing plans for monopolistic competition that can affect their perceived business performance.
Furthermore, the respondents have an extremely high level of experience making marketing plans for monopolistic competition. The researchers found a significant moderate positive correlation between the level of marketing plan for monopolistic competition and their perceived business performance (r(48) =.687, p < 0.001). Therefore, creating a marketing plan significantly relates to perceived business performance.
Keywords: Entrepreneurs, Marketing Plans, Noveleta
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