E ISSN: 2583-049X

International Journal of Advanced Multidisciplinary Research and Studies

Volume 3, Issue 2, 2023

Participation of IT components in marketing information system of Vietnamese enterprises

Author(s): Tran Huu Ai


Currently we are living in the age of information. A large amount of information is being generated every moment. The purpose of this essay is to analyze and show the trend of information and communication technology development and its impact on the boom of marketing. From there, some strategies for applying information and communication technology in marketing of businesses in the present and in the future are outlined.

Keywords: IT (Information Technology), IT Components, Marketing Information System

Pages: 145-154

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