E ISSN: 2583-049X

International Journal of Advanced Multidisciplinary Research and Studies

Volume 3, Issue 2, 2023

Analyzing the recruitment strategy of ILA and VUS English centers

Author(s): Tran Nguyet Anh, Nguyen Thi Thu Ha


Two English centers ILA and VUS are not too strange for students and students. Each center has its own course enrollment and marketing strategy. ILA aims at a teaching environment with 100% native teachers, helping students get used to the English environment from an early age. ILA's enrollment strategy emphasizes a learning environment, a 100% English learning environment, studying entirely with native speakers will help students and students practice their ability to communicate in English. Moreover, ILA's enrollment strategy focuses on high-end customers, each course ranges from 500USD - 800USD. For VUS, the center focuses on student comfort and choice. The learning environment at VUS has both local and Vietnamese teachers. VUS focuses on enrolling courses with tuition rates from 160USD - 600USD/course, bringing many incentives to students. ILA and VUS both have their own strengths in enrollment strategies, each enrollment strategy is a valuable lesson for each student. On the basis of analyzing the enrollment strategies of the two centers ILa and VUS, the article proposes some solutions in the enrollment strategy to increase the number of students entering the two centers.

Keywords: International Integration, Foreign Language, Recruitment Strategy

Pages: 313-323

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