International Journal of Advanced Multidisciplinary Research and Studies
Volume 3, Issue 3, 2023
A Study of the Competitive Advantages of Construction Firms in Hanoi
Author(s): To Thi Thu Trang, To Thi Huong Quynh
Porter (1980)  argued that competition is about gaining market shares. The nature of competition is to find profits that are higher than the average profit that the enterprise currently has. The result of the competitive process is that profits are averaged in the industry with a deep improvement, leading to a decrease in prices. This study was conducted with the aim of identifying, evaluating, and measuring the component attributes of competitive advantage through customer responsiveness and price for construction firms in Hanoi. After interviewing experts, the questionnaire was sent to 150 construction firms in Hanoi and collected within two months. However, only 130 votes met the requirements and were included in the analysis. The results of descriptive statistics, Cronbach's alpha analysis, and EFA have identified and measured five component attributes of competitive advantage through customer responsiveness and four component attributes of competitive advantage through price, which are considered competitive advantages of construction firms in Hanoi. Based on the research results, we propose some recommendations to improve the capacity and competitive advantage of construction firms in Hanoi in the coming years.
Keywords: Competitive Advantage, Business Performance, Customer Responsiveness, Price, Construction Firms
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